Brands should use Snapchat to their advantage! These brands did:
- Taco Bell
- Rebecca Minkoff
- 16 Handles
- New Orleans Saints
NARS is the first and only cosmetic brand to use Snapchat to reach its audience. It shared its Guy Bourdin color cosmetics collection on October 15, 2013. I have no news on its success as I’m sure it must be quite difficult or impossible to measure the success of the snaps.
There are 3 things that beauty brands can offer on Snapchat to consumers:
Brands can offer exclusive offers and discounts in a snap. 16 Handles, a frozen yogurt chain, snapped a discount and 1,400 customers were engaged. Beauty brands can snap customers discount codes for 10 seconds to encourage online purchases.
2. Sneak Peeks
Brands can offer early access information to engaged consumers. For example, Taco Bell tweeted to its followers to invite them to see an exclusive snap that contained a secret announcement. Beauty brands can snap exclusive announcements to customers to make them feel like they are the “first to know.” Hopefully these snapchatters are influencers in their social communities.
3. Behind the Scenes
Consumers who are dedicated to the brand want to feel included in the business. Beauty brands can create Snapchat stories using photo and video to show what is happening at photo shoots, events, and the office. Beauty brands can create a relationship with consumers by sharing candid photos from events that loyal consumers care to see.