Word of Mouth Marketing

The Beauty of Word-of-Mouth Marketing

Ted Wright, founder of word-of-mouth marketing agency Fizz, said in a recent Social Media Marketing podcast, "I do not believe this is the age of social media. I believe this is the age of conversation. I believe social media tools are a very important part of that conversation." Ted offers a bigger perspective that often gets lost … Continue reading The Beauty of Word-of-Mouth Marketing

Revlon Love Is On Print Ad

LOVE IS ON at Revlon

My first reaction to the Revlon "Love Is On" TV spot was admiration for Revlon's marketing team and a 10-second karaoke performance. "Addicted to Love" by Florence + The Machine is the perfect song for Revlon's romantic campaign. You might as well face it, you're addicted to love. I mean, aren't you? It's the simplest pairing: … Continue reading LOVE IS ON at Revlon