3 Social Media Best Practices for Restaurants

1. Share images and descriptions of your menu 90% of the time on social media When a potential guest is checking out your Facebook page to decide if they want to dine with you, they're looking for something to persuade them. I can confirm this, as a person who becomes indecisive when deciding between restaurants. Don't you think … Continue reading 3 Social Media Best Practices for Restaurants

Here’s How to Build a Perfect LinkedIn Profile

When is the last time you polished your LinkedIn profile? Would you count on your profile to make a stunning first impression on prospects who are sizing you up? If you aren't confident in your LinkedIn profile, your prospects won't be either. A study by LinkedIn found that 50% of buyers avoid sales professionals with incomplete LinkedIn profiles. … Continue reading Here’s How to Build a Perfect LinkedIn Profile

The Analogy That Makes Social Selling Make Sense

Imagine if you walked into a party, where you didn't know anybody, and suddenly started yelling, "Buy my widgets! I have a great deal on widgets!" Do you think people would buy from you? It's very unlikely. Now imagine if you entered the party and found a group of people to start a conversation with. You introduced … Continue reading The Analogy That Makes Social Selling Make Sense

The Brands Who Stalk Me and Why It Works

The Brands Who Stalk Me I am a marketer's dream. I love online shopping, and I fall prey to remarketing tactics often. Shout out to Loft, DSW, Francesca's, Amazon, and Tarte for reminding me about what the items I've been eyeing online. Yesterday, I represented the 73.1% of people in North America who abandon their shopping carts … Continue reading The Brands Who Stalk Me and Why It Works