Some people ignore LinkedIn completely, because they don’t see the value of it. They might set up an account, but that’s it! Are you one of these people? You might be thinking:
- I don’t need LinkedIn, because I have a job already
- LinkedIn is for old people
- LinkedIn is boring and there’s nothing there that interests me
- You do need LinkedIn, because it’s your online reputation. Where do you think people go to learn more about you? Yes, they might try Facebook and Instagram, but LinkedIn is where you can make a professional first impression. You may have a job, but somebody may want to offer you an even better job.
- There are people of all ages who are advancing their careers faster because they are using the power of LinkedIn’s online rolodex.
- If you think LinkedIn is boring, you aren’t connected with the right people or following the right influencers. LinkedIn is chock full of content and posts from influencers who you probably admire! I am sure you can find information that interests you.
Are you in? Here are five ways to use LinkedIn every week:
- Share content. Sharing an update with a link to something valuable is a good way to add value to your network. People will learn about what you care about and may like, comment, or share your post. If you want to build credibility, sharing quality content related to your industry is a must! *Don’t share unprofessional stories or memes
- Endorse your connections. When you endorse a connection for a skill, you’re giving them your stamp of approval. This helps them build credibility. If you endorse a connection, they might endorse you back for a skill they know you’re good at! Add value to your connections by doing this simple task of giving endorsements.
- Like, comment, and share professional updates and posts (no memes, please!)
This one is easy. Log in to LinkedIn and scroll down your Home feed. Comment, like, and share posts that you’re interested in. This is a good daily task, but don’t overdo it. When you engage with a post, it ends up in someone else’s Home feed (John Smith likes XYZ). You’d rather not overwhelm your connections with too much activity.
- Read a LinkedIn Pulse article. Pulse is LinkedIn’s publisher where users can publish their own long form content. You can search for articles by category here. Better yet, LinkedIn will serve you the top content of the day in a notification on your phone, which makes it easy for you to choose what to read. Make sure to download the LinkedIn app!
- Engage in a group. Groups on LinkedIn are perfect for meeting and engaging with new people. You can join groups by industry, clubs and organizations, and even your own company! Share content and comment on content posted by others. When you’ve made a connection with somebody, you can easily connect with them because you both belong to the same group. That’s the biggest benefit of belonging to a group!