These days, it seems like being a makeup artist is not enough. Social media influencers are vying for attention– and winning it with their entertaining, informative, and shareable photos and videos. Everyone is listening to beauty influencers… when they could be listening to you!
If a beauty influencer can use video to attract an audience, so can you. You’ve got the experience and first-hand knowledge of applying makeup to other people that makes you the ultimate beauty educator. Use what you already know and combine it with the power of video to engage your current clients and meet new ones!
Consider these five ideas to use video in your marketing strategy.
1. Do a makeup tutorial live on Facebook.
Do you want to attract more attention to your makeup artistry business? Use the power of Facebook Live. According to Facebook, people watch live video for 3x longer than if they were watching regular video. Live video is exciting to people because it’s in-the-moment and unedited. Anything can happen!
Broadcasting a makeup tutorial live will help you get the most exposure for your business because Facebook gives live video top priority in the newsfeed, over regular video! That means your friends will see you at the top of their news feeds. If they comment, like, or share your video, their friends may see your video too.
Bonus: Your video won’t disappear (like on Instagram) so people can view it after it ends. Did you know that two-thirds of live video views happen after the live broadcast has ended?
Facebook Live will help you build a stronger connection with your growing audience. Focus on sharing helpful information, relating to your viewers, and letting your personality shine through! If you are consistently going live each week, you are staying top-of-mind for your audience. Here’s an easy step-by-step guide to going live and here is an iPhone tripod you’ll need to be hands-free!
2. Create 3 short videos of yourself sharing makeup tips, post them to your Facebook business page, and “boost” them!
If you aren’t a social media influencer with a huge following (not many people are!), meeting new clients on social media can be difficult to do without spending money. That being said, you don’t have to spend a lot of money. You can start with as little as a dollar a day per post!
To get in front of potential clients, create three short, helpful videos that highlight your talent with makeup. To create the videos, use bright natural lighting and a DSLR camera. Get the best tips for filming beauty videos from Shameless Maia here!
Next, press the blue button and boost them for a few dollars each. That means you’re advertising the posts to an audience that you choose! Here are the basic instructions from Facebook:
Go to a post you’ve created and click Boost Post in the lower-right corner.
Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
Click Boost Post.
3. Share your morning makeup routine to your Instagram story.
If you use Instagram regularly, give your followers an easy way to relate to you and learn from you!
Try sharing your morning makeup routine. If you haven’t posted to your story at all, or it’s been quite a while, your followers may receive a notification of your post!
Don’t forget to tag brands that you’re using and summarize steps or tips using the text tool.
This is great way to keep your Instagram audience engaged with you and your business.
Other things to try: behind-the-scenes photos and videos of your work, a live Q&A, and quick photo tips!
4. Host a live Q&A on Google Hangout, YouTube Live, or Facebook Live.
Your friends and family members are always asking you for makeup advice. It’s a safe bet that everyone else in your network has questions about makeup, too!
Try hosting a live Q&A session to answer their burning cosmetic questions! This is a casual way to get exposure for your business.
Pro tip: If nobody has joined your live video yet, have some pre-decided questions to address so you aren’t left speechless!
Best of luck!