I’ve watched hours of LulaRoe retailers selling their merchandise on Facebook Live. If you type “LulaRoe” into the Facebook search bar and filter by videos, you’ll likely see a few LulaRoe women going LIVE right now.
Facebook Live is an amazing tool for LulaRoe retailers because it gives them a way to reach people across the world, show off their clothing, and make money.
However, after watching so many sellers go live on Facebook, I’ve seen so many retailers making mistakes that are hurting their live video sales.
Here are just five mistakes that LulaRoe shop owners are making on live video:
- They don’t notify shoppers before going live. If you don’t notify your community, whether it’s your Facebook group or email list, you won’t have as many viewers. This means less live exposure and less live sales. While people can shop the replay, it’s not as fun as making a purchase live. And you have to scroll through the video and comments to see what was claimed already.
- They’re screaming at the camera. So many people are yelling at the camera. Do you know what that does? It makes me X-out of your video because I can’t stand listening to your voice. If you are close enough to the video camera, we can hear you. Practice by taking a video of yourself and play it back. Would you listen to you? No? Then, change your tone. A relaxed voice is best!
- The lighting is way too bright. Bright lighting is super important but your lighting can actually be too bright. How do you know if it’s too bright? You’ll know if your face is washing out. If the color in your face is being “blown out” by light (it’s white as paper in some spots) then you’ve got way too much light. It’s critical to have the best lighting possible. Try 1, 2 or 3-point lighting to figure out what setup works best for you. You want your customers to see the colors of the fabric exactly as they look to you! For more instructions, check out my ebook How to Sell More Clothing with Live Video.
- They play loud music. Guys, you may think music makes things more fun and less awkward. FALSE. It can be super distracting and drown out your voice. Too many sounds competing for attention makes for poor audio. Audio quality is just as important as lighting. ALSO: You aren’t even allowed to use copyrighted music in your live stream. Facebook will not allow it and their bots will detect it. Think about it: artists need to be paid when their songs are played. If you’re playing their songs without a license, you’re hurting their business and breaking the law. Restaurant and bars get shut down over this kind of thing! It’s not something to take lightly.
- There’s dead air. Oh man. Let’s say someone like me has landed on your live video. I don’t live near you, I live hundreds of miles away but I’m willing to listen to you and maybe buy something. Ideal customer! If I land on your video and you’re not speaking and there’s nothing going on… I’ll get bored and leave. Don’t bore your viewers. Keep it moving!
Do you want to sell more clothing on Facebook Live? I’ve got more advice in my new ebook, How to Sell More Clothing with Live Video. It’s on Amazon and it’s only $2.99! If you have any questions, don’t hesitate to ask!
Best of luck!