3 Secrets to Successful Live Video Sales

Going live on Facebook seems easy, right? You can go live and do a great job! But I want you to do an amazing job. Here are some secrets from top live sellers at YouNique and LulaRoe. "You want your viewers to comment or like your live video because if they don't, you won't even know … Continue reading 3 Secrets to Successful Live Video Sales

How Dove Is Using YouTube to Change Our Perception of Beauty and Create Brand Loyalty

A company known for a white bar of soap is seeking to change the meaning of beauty in the minds of women all over the world. Dove conducted a study, The Real Truth About Beauty: A Global Report, which found that only 2% of women in the world consider themselves beautiful, Dove began a campaign hoping that it could make a … Continue reading How Dove Is Using YouTube to Change Our Perception of Beauty and Create Brand Loyalty

Word of Mouth Marketing

The Beauty of Word-of-Mouth Marketing

Ted Wright, founder of word-of-mouth marketing agency Fizz, said in a recent Social Media Marketing podcast, "I do not believe this is the age of social media. I believe this is the age of conversation. I believe social media tools are a very important part of that conversation." Ted offers a bigger perspective that often gets lost … Continue reading The Beauty of Word-of-Mouth Marketing

Revlon Love Is On Print Ad

LOVE IS ON at Revlon

My first reaction to the Revlon "Love Is On" TV spot was admiration for Revlon's marketing team and a 10-second karaoke performance. "Addicted to Love" by Florence + The Machine is the perfect song for Revlon's romantic campaign. You might as well face it, you're addicted to love. I mean, aren't you? It's the simplest pairing: … Continue reading LOVE IS ON at Revlon