How Dove Is Using YouTube to Change Our Perception of Beauty and Create Brand Loyalty

A company known for a white bar of soap is seeking to change the meaning of beauty in the minds of women all over the world. Dove conducted a study, The Real Truth About Beauty: A Global Report, which found that only 2% of women in the world consider themselves beautiful, Dove began a campaign hoping that it could make a … Continue reading How Dove Is Using YouTube to Change Our Perception of Beauty and Create Brand Loyalty

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Word of Mouth Marketing

The Beauty of Word-of-Mouth Marketing

Ted Wright, founder of word-of-mouth marketing agency Fizz, said in a recent Social Media Marketing podcast, "I do not believe this is the age of social media. I believe this is the age of conversation. I believe social media tools are a very important part of that conversation." Ted offers a bigger perspective that often gets lost … Continue reading The Beauty of Word-of-Mouth Marketing

Revlon Love Is On Print Ad

LOVE IS ON at Revlon

My first reaction to the Revlon "Love Is On" TV spot was admiration for Revlon's marketing team and a 10-second karaoke performance. "Addicted to Love" by Florence + The Machine is the perfect song for Revlon's romantic campaign. You might as well face it, you're addicted to love. I mean, aren't you? It's the simplest pairing: … Continue reading LOVE IS ON at Revlon

3 Ways Snapchat Can Help Market Beauty Products

Do  you use Snapchat? A Pew Research study found that Snapchat had 26 million users in the U.S. in October 2013. The app is wildly popular with 400 million snaps sent each day. Brands should use Snapchat to their advantage! These brands did: Taco Bell Karmaloop Acura GrubHub Rebecca Minkoff 16 Handles New Orleans Saints … Continue reading 3 Ways Snapchat Can Help Market Beauty Products