Social Media Weekly Roundup (Dec. 8, 2016)

Happy Friday! I hope everybody had an enjoyable week, and that you all have plans to have fun and relax this weekend.


Here are the top social media articles from the week to help you catch up.

  1. Top Social Media Trends for Businesses in 2017
  2. Pinterest Launches Rotating Showcase: This Week in Social Media
  3. Facebook Opens ‘Creative Hub’ Ad Testing Platform to All Users
  4. 70 Experts Share 2017 Marketing Predictions
  5. Instagram finally lets users disable comments

Some meme advice…



5 Ways to Use LinkedIn Every Week

Some people ignore LinkedIn completely, because they don’t see the value of it. They might set up an account, but that’s it! Are you one of these people? You might be thinking:

  • I don’t need LinkedIn, because I have a job already
  • LinkedIn is for old people
  • LinkedIn is boring and there’s nothing there that interests me

My response:

  • You do need LinkedIn, because it’s your online reputation. Where do you think people go to learn more about you? Yes, they might try Facebook and Instagram, but LinkedIn is where you can make a professional first impression. You may have a jobbut somebody may want to offer you an even better job.
  • There are people of all ages who are advancing their careers faster because they are using the power of LinkedIn’s online rolodex.
  • If you think LinkedIn is boring, you aren’t connected with the right people or following the right influencers. LinkedIn is chock full of content and posts from influencers who you probably admire! I am sure you can find information that interests you.

Are you in? Here are five ways to use LinkedIn every week:

  1. Share content. Sharing an update with a link to something valuable is a good way to add value to your network. People will learn about what you care about and may like, comment, or share your post. If you want to build credibility, sharing quality content related to your industry is a must! *Don’t share unprofessional stories or memes
  2. Endorse your connections. When you endorse a connection for a skill, you’re giving them your stamp of approval. This helps them build credibility. If you endorse a connection, they might endorse you back for a skill they know you’re good at! Add value to your connections by doing this simple task of giving endorsements.
  3. Like, comment, and share professional updates and posts (no memes, please!)
    This one is easy. Log in to LinkedIn and scroll down your HomeScreen Shot 2016-12-06 at 10.12.50 PM.png feed. Comment, like, and share posts that you’re interested in. This is a good daily task, but don’t overdo it. When you engage with a post, it ends up in someone else’s Home feed (John Smith likes XYZ). You’d rather not overwhelm your connections with too much activity.
  4. Read a LinkedIn Pulse article. Pulse is LinkedIn’s publisher where users can publish their own long form content. You can search for articles by category here. Better yet, LinkedIn will serve you the top content of the day in a notification on your phone, which makes it easy for you to choose what to read. Make sure to download the LinkedIn app! 
  5. Engage in a group. Groups on LinkedIn are perfect for meeting and engaging with new people. You can join groups by industry, clubs and organizations, and even your own company! Share content and comment on content posted by others. When you’ve made a connection with somebody, you can easily connect with them because you both belong to the same group. That’s the biggest benefit of belonging to a group!

Instagram’s New Features Help Users Stop Harassment and More

But first, the smallest update: Instagram now automatically includes a link to the corresponding Facebook page for the account (on the web version only). This is great for businesses who want attention on Facebook. Hopefully this will be added to the mobile version, too!

O Neill s Grill   oneillsgrill  • Instagram photos and videos.png

Now, for the bigger update:

Today, Instagram announced new features that give you more control over your account, especially if you are the subject of online bullying. These tools will help users avoid harassment on their posts, as well as give them the ability to quietly remove followers. These features may end up being used only in extreme scenarios, but they are nice to have just in case you need them.

As of today, you can:

  • Turn off comments on individual Instagram posts – After you write a caption for your photo, click on Advanced Settings at the very bottom of the screen. Flip the switch to turn off commenting. If you turn off commenting, it will apply to that individual post only.
    insta comment1-1.jpg
    COOL NEWS: You can go to any previous Instagram posts and turn on/off commenting. Just press on the three little horizontal dots and select Turn Off Commenting, like this:
  • Like someone else’s comment – You can now express your agreement, respect, and affection for comments you see on Instagram. Just click the little heart icon next to a comment. I’m sure you didn’t need instructions for that. The tiny heart is a symbol we all know and love! Note: Instagram will not yet use the number of likes on comments to rank them, as they are on Facebook. Keyword: yet.
    insta comment2-1.png
  • Remove followers from your private account – If your account is private, you can quietly remove followers. Click the three small horizontal dots and select Remove. The person will not be notified! *Phew*
  • Anonymously report followers who you believe to be self-harming -As explained by Instagram:

    “If you believe that someone you care about may be thinking about injuring themselves, you can report it anonymously, and we will connect your friend to organizations that offer help. We have teams working 24 hours a day, seven days a week, around the world to review these reports.”

    insta comment4-1.png

What do you think of these new features? Do you think you’ll use them?


3 Social Media Best Practices for Restaurants


  1. Share images and descriptions of your menu 90% of the time on social media
    When a potential guest is checking out your Facebook page to decide if they want to dine with you, they’re looking for something to persuade them. I can confirm this, as a person who becomes indecisive when deciding between restaurants. Don’t you think a quality photo of your pasta primavera or a glass of ice cold beer would entice someone to dine with you instead a restaurant with a boring, text-heavy social media profile? Show off your menu on Facebook, Twitter, and especially on Instagram.


  2. Always respond to posts from your guests on social media

    When your guests check in to your restaurant on Facebook, tweets about their experience, or posts a photo to Instagram, always like and comment on it– especially if your guest is a millennial. Forbes says,“62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. They expect brands to not only be on social networks, but to engage them.” At the very least, thank your customer for dining with you. Don’t be afraid to infuse your personality into your conversation with a clever or humorous comment.

    If your guests write a review of your restaurant, good or bad, always respond promptly. If the review speaks poorly of your business, the owner or a manager should apologize and offer to resolve the issue. I’m not suggesting that you give away gift cards every time somebody complains, but I do suggest offering a phone number to the reviewer so he or she can speak with a manager about their experience. Your guests will appreciate your attentiveness and may consider rewriting their negative review.


  3. Align your social media activity with what’s happening at the restaurant

    If you have hired someone to manage your social media channels, make sure they are abreast of events, promotions, and guests at your restaurant. If you are a small restaurant, it’s ideal to have your social media manager work from the restaurant part-time, so it’s easier to create engaging, creative content on the fly! That way, you can interact with guests and take photos and live video from your location.

    You are selling your menu and your restaurant experience, and you need to share that experience or “story” with guests online. To tell your story, you need to create an organized social media strategy that is aligned with your in-house restaurant experience, so your guest’s online experience complements the offline experience.

Do you adhere to these social media best practices for restaurants? Why or why not?