5 Powerful Ways Video Can Help Makeup Artists Reach Clients

These days, it seems like being a makeup artist is not enough. Social media influencers are vying for attention– and winning it with their entertaining, informative, and shareable photos and videos. Everyone is listening to beauty influencers… when they could be listening to you!

If a beauty influencer can use video to attract an audience, so can you. You’ve got the experience and first-hand knowledge of applying makeup to other people that makes you the ultimate beauty educator. Use what you already know and combine it with the power of video to engage your current clients and meet new ones!

Consider these five ideas to use video in your marketing strategy.

1. Do a makeup tutorial live on Facebook.

Do you want to attract more attention to your makeup artistry business? Use the power of Facebook Live. According to Facebook, people watch live video for 3x longer than if they were watching regular video. Live video is exciting to people because it’s in-the-moment and unedited. Anything can happen!

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Broadcasting a makeup tutorial live will help you get the most exposure for your business because Facebook gives live video top priority in the newsfeed, over regular video! That means your friends will see you at the top of their news feeds. If they comment, like, or share your video, their friends may see your video too.

Bonus: Your video won’t disappear (like on Instagram) so people can view it after it ends. Did you know that two-thirds of live video views happen after the live broadcast has ended?

Facebook Live will help you build a stronger connection with your growing audience. Focus on sharing helpful information, relating to your viewers, and letting your personality shine through! If you are consistently going live each week, you are staying top-of-mind for your audience. Here’s an easy step-by-step guide to going live and here is an iPhone tripod you’ll need to be hands-free!

2. Create 3 short videos of yourself sharing makeup tips, post them to your Facebook business page, and “boost” them!

If you aren’t a social media influencer with a huge following (not many people are!), meeting new clients on social media can be difficult to do without spending money. That being said, you don’t have to spend a lot of money. You can start with as little as a dollar a day per post!

To get in front of potential clients, create three short, helpful videos that highlight your talent with makeup. To create the videos, use bright natural lighting and a DSLR camera. Get the best tips for filming beauty videos from Shameless Maia here!

AAEAAQAAAAAAAAwDAAAAJDE2NDY0ZmM2LWI5NWItNGJlYS1iZTA3LTQ4YjIwOWI1NTBjNANext, press the blue button and boost them for a few dollars each. That means you’re advertising the posts to an audience that you choose! Here are the basic instructions from Facebook:

Go to a post you’ve created and click Boost Post in the lower-right corner.
Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
Click Boost Post.

3. Share your morning makeup routine to your Instagram story.

AAEAAQAAAAAAAArGAAAAJDA1ZjI3YzFiLTEzMzUtNDFmOS04NjUwLTRjNGU5N2FlY2I0MQIf you use Instagram regularly, give your followers an easy way to relate to you and learn from you!

Try sharing your morning makeup routine. If you haven’t posted to your story at all, or it’s been quite a while, your followers may receive a notification of your post!

Don’t forget to tag brands that you’re using and summarize steps or tips using the text tool.

This is great way to keep your Instagram audience engaged with you and your business.

Other things to try: behind-the-scenes photos and videos of your work, a live Q&A, and quick photo tips!

4. Use live video to take your services online! #GoVirtual

Live video not only helps you engage with your current audience on social networks, but it can help you meet brand new clients. When you set up a virtual business in the ExperChat marketplace, virtual clients can find you and pay you to give them personalized advice and help with their makeup.

ExperChat is a virtual consulting platform for experienced beauty (that’s you!) and fashion professionals. If you are approved to be an Expert on ExperChat, you’ll be accessible by potential clients all over the country who can book a live video appointments with you.

It’s like a one-on-one Facebook Live video with a client who pays you for advice! To learn more about ExperChat and apply to join the Expert community, click below.

5. Host a live Q&A on Google Hangout, YouTube Live, or Facebook Live.

AAEAAQAAAAAAAAzPAAAAJDYwNDE4MjhlLWRlYTYtNDRkZi1iYjNjLTAzY2U3ZGI3YWYzZQYour friends and family members are always asking you for makeup advice. It’s a safe bet that everyone else in your network has questions about makeup, too!

Try hosting a live Q&A session to answer their burning cosmetic questions! This is a casual way to get exposure for your business.

Pro tip: If nobody has joined your live video yet, have some pre-decided questions to address so you aren’t left speechless!

If you want to see a professional makeup artist rock Facebook Live, see Mathias Alan’s videos here.

I hope this blog post inspired you to use video to boost your business. If you have any questions about using ExperChat to host live video appointments with clients nationwide, send me a message.

Social Media Weekly Roundup (Dec. 8, 2016)

Happy Friday! I hope everybody had an enjoyable week, and that you all have plans to have fun and relax this weekend.

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Here are the top social media articles from the week to help you catch up.

  1. Top Social Media Trends for Businesses in 2017
  2. Pinterest Launches Rotating Showcase: This Week in Social Media
  3. Facebook Opens ‘Creative Hub’ Ad Testing Platform to All Users
  4. 70 Experts Share 2017 Marketing Predictions
  5. Instagram finally lets users disable comments

Some meme advice…

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-JM

5 Ways to Use LinkedIn Every Week

Some people ignore LinkedIn completely, because they don’t see the value of it. They might set up an account, but that’s it! Are you one of these people? You might be thinking:

  • I don’t need LinkedIn, because I have a job already
  • LinkedIn is for old people
  • LinkedIn is boring and there’s nothing there that interests me

My response:

  • You do need LinkedIn, because it’s your online reputation. Where do you think people go to learn more about you? Yes, they might try Facebook and Instagram, but LinkedIn is where you can make a professional first impression. You may have a jobbut somebody may want to offer you an even better job.
  • There are people of all ages who are advancing their careers faster because they are using the power of LinkedIn’s online rolodex.
  • If you think LinkedIn is boring, you aren’t connected with the right people or following the right influencers. LinkedIn is chock full of content and posts from influencers who you probably admire! I am sure you can find information that interests you.

Are you in? Here are five ways to use LinkedIn every week:

  1. Share content. Sharing an update with a link to something valuable is a good way to add value to your network. People will learn about what you care about and may like, comment, or share your post. If you want to build credibility, sharing quality content related to your industry is a must! *Don’t share unprofessional stories or memes
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  2. Endorse your connections. When you endorse a connection for a skill, you’re giving them your stamp of approval. This helps them build credibility. If you endorse a connection, they might endorse you back for a skill they know you’re good at! Add value to your connections by doing this simple task of giving endorsements.
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  3. Like, comment, and share professional updates and posts (no memes, please!)
    This one is easy. Log in to LinkedIn and scroll down your HomeScreen Shot 2016-12-06 at 10.12.50 PM.png feed. Comment, like, and share posts that you’re interested in. This is a good daily task, but don’t overdo it. When you engage with a post, it ends up in someone else’s Home feed (John Smith likes XYZ). You’d rather not overwhelm your connections with too much activity.
  4. Read a LinkedIn Pulse article. Pulse is LinkedIn’s publisher where users can publish their own long form content. You can search for articles by category here. Better yet, LinkedIn will serve you the top content of the day in a notification on your phone, which makes it easy for you to choose what to read. Make sure to download the LinkedIn app! 
  5. Engage in a group. Groups on LinkedIn are perfect for meeting and engaging with new people. You can join groups by industry, clubs and organizations, and even your own company! Share content and comment on content posted by others. When you’ve made a connection with somebody, you can easily connect with them because you both belong to the same group. That’s the biggest benefit of belonging to a group!

Instagram’s New Features Help Users Stop Harassment and More

But first, the smallest update: Instagram now automatically includes a link to the corresponding Facebook page for the account (on the web version only). This is great for businesses who want attention on Facebook. Hopefully this will be added to the mobile version, too!

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Now, for the bigger update:

Today, Instagram announced new features that give you more control over your account, especially if you are the subject of online bullying. These tools will help users avoid harassment on their posts, as well as give them the ability to quietly remove followers. These features may end up being used only in extreme scenarios, but they are nice to have just in case you need them.

As of today, you can:

  • Turn off comments on individual Instagram posts – After you write a caption for your photo, click on Advanced Settings at the very bottom of the screen. Flip the switch to turn off commenting. If you turn off commenting, it will apply to that individual post only.
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    COOL NEWS: You can go to any previous Instagram posts and turn on/off commenting. Just press on the three little horizontal dots and select Turn Off Commenting, like this:
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  • Like someone else’s comment – You can now express your agreement, respect, and affection for comments you see on Instagram. Just click the little heart icon next to a comment. I’m sure you didn’t need instructions for that. The tiny heart is a symbol we all know and love! Note: Instagram will not yet use the number of likes on comments to rank them, as they are on Facebook. Keyword: yet.
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  • Remove followers from your private account – If your account is private, you can quietly remove followers. Click the three small horizontal dots and select Remove. The person will not be notified! *Phew*
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  • Anonymously report followers who you believe to be self-harming -As explained by Instagram:

    “If you believe that someone you care about may be thinking about injuring themselves, you can report it anonymously, and we will connect your friend to organizations that offer help. We have teams working 24 hours a day, seven days a week, around the world to review these reports.”

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What do you think of these new features? Do you think you’ll use them?

-JM