Do you use Snapchat? A Pew Research study found that Snapchat had 26 million users in the U.S. in October 2013. The app is wildly popular with 400 million snaps sent each day. Brands should use Snapchat to their advantage! These brands did: Taco Bell Karmaloop Acura GrubHub Rebecca Minkoff 16 Handles New Orleans Saints … Continue reading 3 Ways Snapchat Can Help Market Beauty Products
... and Jack Nicholson was at the launch celebration dinner. What! Friends of VIOLET GREY's founder, Cassandra Huysentruyt Grey, attended a dinner to celebrate the start of her online beauty editorial and e-commerce website, which complements her retail location on Melrose Place. Cassandra is married to the CEO of Paramount Pictures, Brad Grey, which explains the Hollywood guest list and … Continue reading Hollywood’s Most Exclusive Beauty Authority Launches Online Shop
Have you heard of the beauty brand Julep? Julep began as a chain of nail salons in Seattle, Washington. In 2011, Julep's CEO Jane Park wanted to take her business online and introduced the monthly Julep Maven subscription service. Customers receive a box of Julep nail polishes, each named after women because "Julep has been … Continue reading Julep: A Polished Approach to Social Media
In the past it seems that Lancome was viewed as a brand for older women. One likely reason for this opinion is that Lancome sells a lot of anti-aging products. Or maybe it was because of the higher cost of the products or the sophisticated image of the brand. One could even say that it … Continue reading Is Lancome Still a Granny Brand?