For Personal Stylists Considering Virtual Styling

I get it. Styling clients in person is ideal. You enjoy seeing and feeling the clothing that you suggest to your clients, being with them as they try on different outfits, and seeing the confident smile on their faces when you’ve hit the jackpot.

If you do offer virtual styling services, maybe it’s not panning out like you thought it would. You’re discovering that it’s difficult to get the word out about your virtual services and that most clients aren’t willing to pay $500 for a video call.

You may be avoiding virtual styling all together, because you prefer to work with people in person, you find it difficult to get the video chat thing set up, or you’re too busy to fit it into your schedule.

Yes, there are plenty of reasons not to try virtual styling. But there are many reasons you should give it a go (and there’s a platform that makes it easy).

Here are three reasons to consider going virtual:

To help people outside of your local area

When you style clients in person, you are limited to your geographical area– that is, unless your clients pay for your travel. Chances are that you’re marketing yourself to your city and meeting clients who live within close range.

Virtual styling will help you grow your business without boundaries. You can meet with clients who are thousands of miles away, give them advice in a live video chat, and send them links to the items you recommend for them to try or buy.

There is someone hundreds of miles away who wants to be styled by you, but currently has no way of receiving your services. It’s not only distance that stops them from meeting with you in person. Maybe they don’t have the means. Maybe they’re disabled or recovering from illness that keeps them at home. What if they’re nervous to meet with a stylist in person and would feel much more comfortable meeting in a live video chat?

It’s all great, but how in the world can you reach these people? You can advertise to different states using social media advertising platforms, like Facebook, Pinterest, or Instagram. Or, you can check out a marketplace of virtual style and beauty professionals that takes care of all the marketing for you.

Keep yourself safe

Do you ever avoid meeting inside a client’s home because you don’t know them well enough to feel completely safe? Safety is a concern anytime you are going somewhere unfamiliar to style somebody you don’t know.

Virtual styling is a safe way to organize the inside of somebody’s closet without having to be present. And when you style virtually, you don’t need to share yourlocation either!

Make extra money

The truth is that people are unlikely to pay your regular rate for a virtual appointment. Why? Because live video styling is new and unfamiliar. Your clients will learn how helpful a virtual styling appointment with you can be, but you may need to consider lowering your usual rate to encourage them to try it. As long as you deliver results, you can make a decent amount of extra money by styling virtually.

Virtual styling doesn’t replace in-person styling, but the beauty of virtual styling is that you can do it from anywhere, at anytime.

Virtual styling doesn’t replace in-person styling, but the beauty of virtual styling is that you can do it from anywhere, at anytime. Working virtually gives you the flexibility to set your own hours and work from the comfort of your laptop, tablet, or phone. You’ll save money that you would have spent traveling to your client.

You’ll also save time by saying goodbye to Skype, PayPal, and Google Calendar because you can use the only all-in-one virtual consulting app for style and beauty professionals. Launching in just a few short weeks, ExperChat will expose you to millions of people across the country and give you the chance to finally go virtual!

But first, you have to apply and be approved to use ExperChat. Click below to learn more.

Got a question about virtual styling through ExperChat? Let’s connect!

-Johannah Miller, Marketing Manager at ExperChat

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My December Beauty Favorites

December is the best month. It’s all about Christmas, cheesy Hallmark movies, my birthday, shopping, and hoping for snow. You may love December, but your skin usually doesn’t. If you live on the East Coast, your skin is screaming for moisturizer. Make sure to moisturize, especially if your lips will be velvety red come Christmas.

Here are my December beauty favorites:

  1. Tarte Lip Sculptor Lipstick & Lipgloss
    If you’re all about full, glossy lips, this is the lipstick for you! I have this is VIP (cool nude), but I want them all. It’s a combo stick with moisturizing lipstick on one end and a shiny gloss on the other. You can layer them or wear them separately. I always layer them for full effect. This is my go-to daily lipstick, unless I’m feeling casual. Then, I swipe on Tarte Lippie Lingerie in Exposed.
    Lip Sculptor Lipstick   Lipgloss   Tarte Cosmetics.png
  2. Tarteist Lash Paint Mascara789
    I am loving this thick mascara that dramatizes my lashes with one layer! This is not for a dainty lash. This is thick, bold, but not spidery. You only need to apply one or two coats to your lashes to give them extreme volume.
  3. Jamberry Nourish Moisturizing Hand Creme
    This biotin infused hand cream is super luxurious and heals dry skin quickly. I keep a big bottle of this on my desk at work, so I remember to keep my hands moisturized. Nothing is worse than dry, cracked skin in the winter! This is the good stuff. Don’t buy the coconut hand lotion from Victoria’s Secret and expect it to work like Nourish. BONUS: It will help your nail grow back really strong, so you can have nice nails for a Jamberry or regular mani.
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  4. Clinique Perfectly Real Compact Makeup
    This is my fixer upper tool that I use to retouch my face during the workday. If your skin gets oily during the day, or if you missed a spot during your morning routine, this green compact will save you. Always keep it nearby.
  5. Vaseline Lip Therapy in Cocoa ButterUS-VSL-0p25oz-Original_tcm2858-777559.png
    Yes, I know Vaseline sounds gross. I still remember the smell of those big jars of Vaseline from my childhood, but this is different! It’s Vaseline’s Lip Therapy and it comes in the tiniest, cutest little jar you’ve ever seen– and that’s half the reason you’ll buy it. I keep this in my purse, because it’s a lifesaver for dry lips. I use it under lipstick, or even on top once my lip color has faded. It really is therapy for my lips, and I like it much better than chap stick.
  6. Skincando Combat-Ready Balm
    This is miracle cream. This jar of natural salve was originally used by soldiers in the war zone. According to their website, combat-ready calm heals “severe dryness, eczema, minor abrasions, post-shaving burn, chafing, scars, jock itch, bug bites, and sun/wind burn are no match for this powerful balm.” You’ve gotta have it!

5 Ways to Use LinkedIn Every Week

Not everyone is taking advantage of LinkedIn. So many people set up a profile and leave it at that, and they’re missing out on career-building opportunities!

Those who aren’t actively using LinkedIn may be thinking:

  • I don’t need LinkedIn because I’m not job searching
  • LinkedIn is for executives
  • LinkedIn is boring!

Here’s what I have to say:

  • You do need LinkedIn because it’s your professional online reputation. Where do you think people go to learn more about you? Yes, they may try Facebook and Instagram, but LinkedIn is where you can make a professional first impression. You may have a jobbut somebody may want to offer you an even better job.
  • There are people of all ages who are advancing their careers because they are using the power of LinkedIn’s online rolodex.
  • If you think LinkedIn is boring, you aren’t connected with the right people or following the right influencers. LinkedIn is chock full of content and posts from influencers of all industries. If you try hard enough, you should be able to find something that interests you.

Are you in? Here are five ways to use LinkedIn every week:

  1. Share content
    Sharing an update with a link to something valuable is a good way to add value to your network. People will learn about what you care about and may like, comment, or share your post. If you want to build credibility, sharing quality content related to your industry is a must! *Don’t share unprofessional stories or memes
  2. Endorse your connections
    When you endorse a connection for a skill, you’re giving them your stamp of approval. This helps them build credibility. Add value to your connections by doing this simple task of endorsing their skills and they will most likely return the favor.
  3. Like, comment, and share professional updates and posts (no memes, please!)
    This one is easy. Log in to LinkedIn and scroll down your HomeScreen Shot 2016-12-06 at 10.12.50 PM.png feed. Comment, like, and share posts that you’re interested in. This is a good daily task, but don’t overdo it. When you engage with a post, it ends up in someone else’s Home feed (John Smith likes XYZ). You’d rather not overwhelm your connections with too much activity.
  4. Read a LinkedIn Pulse article
    Pulse is LinkedIn’s publisher where users can publish their own long form content. You can search for articles by category here. Better yet, LinkedIn will serve you the top content of the day in a notification on your phone, which makes it easy for you to choose what to read. Make sure to download the LinkedIn app!
  5. Engage in a group
    Groups on LinkedIn are perfect for meeting and engaging with new people. You can join groups by industry, clubs and organizations, and even your own company! Share content and comment on content posted by others. When you’ve made a connection with somebody, you can easily connect with them because you both belong to the same group. That’s the biggest benefit of belonging to a group!

    Which one of these five things will you try?  Let me know in the comments!