Social Media Weekly Roundup (Dec. 8, 2016)

Happy Friday! I hope everybody had an enjoyable week, and that you all have plans to have fun and relax this weekend.

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Here are the top social media articles from the week to help you catch up.

  1. Top Social Media Trends for Businesses in 2017
  2. Pinterest Launches Rotating Showcase: This Week in Social Media
  3. Facebook Opens ‘Creative Hub’ Ad Testing Platform to All Users
  4. 70 Experts Share 2017 Marketing Predictions
  5. Instagram finally lets users disable comments

Some meme advice…

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-JM

Your Daily LinkedIn Checklist for Social Selling

If you’re just starting to look at social media as a tool for sales, you may be feeling overwhelmed. Getting into a social selling routine on LinkedIn takes time, so I’ve put together a list of daily LinkedIn activities to help guide you.

Please download the checklist by clicking here: linkedin-daily-checklist

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5 Ways to Use LinkedIn Every Week

Some people ignore LinkedIn completely, because they don’t see the value of it. They might set up an account, but that’s it! Are you one of these people? You might be thinking:

  • I don’t need LinkedIn, because I have a job already
  • LinkedIn is for old people
  • LinkedIn is boring and there’s nothing there that interests me

My response:

  • You do need LinkedIn, because it’s your online reputation. Where do you think people go to learn more about you? Yes, they might try Facebook and Instagram, but LinkedIn is where you can make a professional first impression. You may have a jobbut somebody may want to offer you an even better job.
  • There are people of all ages who are advancing their careers faster because they are using the power of LinkedIn’s online rolodex.
  • If you think LinkedIn is boring, you aren’t connected with the right people or following the right influencers. LinkedIn is chock full of content and posts from influencers who you probably admire! I am sure you can find information that interests you.

Are you in? Here are five ways to use LinkedIn every week:

  1. Share content. Sharing an update with a link to something valuable is a good way to add value to your network. People will learn about what you care about and may like, comment, or share your post. If you want to build credibility, sharing quality content related to your industry is a must! *Don’t share unprofessional stories or memes
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  2. Endorse your connections. When you endorse a connection for a skill, you’re giving them your stamp of approval. This helps them build credibility. If you endorse a connection, they might endorse you back for a skill they know you’re good at! Add value to your connections by doing this simple task of giving endorsements.
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  3. Like, comment, and share professional updates and posts (no memes, please!)
    This one is easy. Log in to LinkedIn and scroll down your HomeScreen Shot 2016-12-06 at 10.12.50 PM.png feed. Comment, like, and share posts that you’re interested in. This is a good daily task, but don’t overdo it. When you engage with a post, it ends up in someone else’s Home feed (John Smith likes XYZ). You’d rather not overwhelm your connections with too much activity.
  4. Read a LinkedIn Pulse article. Pulse is LinkedIn’s publisher where users can publish their own long form content. You can search for articles by category here. Better yet, LinkedIn will serve you the top content of the day in a notification on your phone, which makes it easy for you to choose what to read. Make sure to download the LinkedIn app! 
  5. Engage in a group. Groups on LinkedIn are perfect for meeting and engaging with new people. You can join groups by industry, clubs and organizations, and even your own company! Share content and comment on content posted by others. When you’ve made a connection with somebody, you can easily connect with them because you both belong to the same group. That’s the biggest benefit of belonging to a group!

Instagram’s New Features Help Users Stop Harassment and More

But first, the smallest update: Instagram now automatically includes a link to the corresponding Facebook page for the account (on the web version only). This is great for businesses who want attention on Facebook. Hopefully this will be added to the mobile version, too!

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Now, for the bigger update:

Today, Instagram announced new features that give you more control over your account, especially if you are the subject of online bullying. These tools will help users avoid harassment on their posts, as well as give them the ability to quietly remove followers. These features may end up being used only in extreme scenarios, but they are nice to have just in case you need them.

As of today, you can:

  • Turn off comments on individual Instagram posts – After you write a caption for your photo, click on Advanced Settings at the very bottom of the screen. Flip the switch to turn off commenting. If you turn off commenting, it will apply to that individual post only.
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    COOL NEWS: You can go to any previous Instagram posts and turn on/off commenting. Just press on the three little horizontal dots and select Turn Off Commenting, like this:
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  • Like someone else’s comment – You can now express your agreement, respect, and affection for comments you see on Instagram. Just click the little heart icon next to a comment. I’m sure you didn’t need instructions for that. The tiny heart is a symbol we all know and love! Note: Instagram will not yet use the number of likes on comments to rank them, as they are on Facebook. Keyword: yet.
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  • Remove followers from your private account – If your account is private, you can quietly remove followers. Click the three small horizontal dots and select Remove. The person will not be notified! *Phew*
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  • Anonymously report followers who you believe to be self-harming -As explained by Instagram:

    “If you believe that someone you care about may be thinking about injuring themselves, you can report it anonymously, and we will connect your friend to organizations that offer help. We have teams working 24 hours a day, seven days a week, around the world to review these reports.”

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What do you think of these new features? Do you think you’ll use them?

-JM