... and Jack Nicholson was at the launch celebration dinner. What! Friends of VIOLET GREY's founder, Cassandra Huysentruyt Grey, attended a dinner to celebrate the start of her online beauty editorial and e-commerce website, which complements her retail location on Melrose Place. Cassandra is married to the CEO of Paramount Pictures, Brad Grey, which explains the Hollywood guest list and … Continue reading Hollywood’s Most Exclusive Beauty Authority Launches Online Shop
Have you heard of the beauty brand Julep? Julep began as a chain of nail salons in Seattle, Washington. In 2011, Julep's CEO Jane Park wanted to take her business online and introduced the monthly Julep Maven subscription service. Customers receive a box of Julep nail polishes, each named after women because "Julep has been … Continue reading Julep: A Polished Approach to Social Media
In the past it seems that Lancome was viewed as a brand for older women. One likely reason for this opinion is that Lancome sells a lot of anti-aging products. Or maybe it was because of the higher cost of the products or the sophisticated image of the brand. One could even say that it … Continue reading Is Lancome Still a Granny Brand?
Birchbox is an e-commerce company that delivers personalized boxes of beauty product samples to subscribers each month at $10/box. Full-sizes of the sample products are available to purchase on the website and there's beauty content to boot! This Birchbox video explains it all: I do not subscribe to Birchbox (even though I'd love to!) but … Continue reading The Benefit of Birchbox