4 Powerful Ways Video Can Help Makeup Artists Reach Clients

These days, it seems like being a makeup artist is not enough. Social media influencers are vying for attention-- and winning it with their entertaining, informative, and shareable photos and videos. Everyone is listening to beauty influencers... when they could be listening to you! If a beauty influencer can use video to attract an audience, … Continue reading 4 Powerful Ways Video Can Help Makeup Artists Reach Clients

Revlon Love Is On Print Ad

LOVE IS ON at Revlon

My first reaction to the Revlon "Love Is On" TV spot was admiration for Revlon's marketing team and a 10-second karaoke performance. "Addicted to Love" by Florence + The Machine is the perfect song for Revlon's romantic campaign. You might as well face it, you're addicted to love. I mean, aren't you? It's the simplest pairing: … Continue reading LOVE IS ON at Revlon

3 Ways Snapchat Can Help Market Beauty Products

Do  you use Snapchat? A Pew Research study found that Snapchat had 26 million users in the U.S. in October 2013. The app is wildly popular with 400 million snaps sent each day. Brands should use Snapchat to their advantage! These brands did: Taco Bell Karmaloop Acura GrubHub Rebecca Minkoff 16 Handles New Orleans Saints … Continue reading 3 Ways Snapchat Can Help Market Beauty Products

Hollywood’s Most Exclusive Beauty Authority Launches Online Shop

... and Jack Nicholson was at the launch celebration dinner. What! Friends of VIOLET GREY's founder, Cassandra Huysentruyt Grey, attended a dinner to celebrate the start of her online beauty editorial and e-commerce website, which complements her retail location on Melrose Place. Cassandra is married to the CEO of Paramount Pictures, Brad Grey, which explains the Hollywood guest list and … Continue reading Hollywood’s Most Exclusive Beauty Authority Launches Online Shop