3 Simple (Yet Powerful!) Social Media Tools for Restaurants and Breweries

Posting to social media should be easy, right? As a locally-owned restaurant or brewery owner, you have so many other important things to focus on like operations or engaging with customers face-to-face. In my experience as a social media specialist, these are the tools I would personally recommend to make managing your social media pages easy and enjoyable. … Continue reading 3 Simple (Yet Powerful!) Social Media Tools for Restaurants and Breweries

Here’s How to Build a Perfect LinkedIn Profile

When is the last time you polished your LinkedIn profile? Would you count on your profile to make a stunning first impression on prospects who are sizing you up? If you aren't confident in your LinkedIn profile, your prospects won't be either. A study by LinkedIn found that 50% of buyers avoid sales professionals with incomplete LinkedIn profiles. … Continue reading Here’s How to Build a Perfect LinkedIn Profile

The Brands Who Stalk Me and Why It Works

The Brands Who Stalk Me I am a marketer's dream. I love online shopping, and I fall prey to remarketing tactics often. Shout out to Loft, DSW, Francesca's, Amazon, and Tarte for reminding me about what the items I've been eyeing online. Yesterday, I represented the 73.1% of people in North America who abandon their shopping carts … Continue reading The Brands Who Stalk Me and Why It Works