4 Powerful Ways Video Can Help Makeup Artists Reach Clients

These days, it seems like being a makeup artist is not enough. Social media influencers are vying for attention-- and winning it with their entertaining, informative, and shareable photos and videos. Everyone is listening to beauty influencers... when they could be listening to you! If a beauty influencer can use video to attract an audience, … Continue reading 4 Powerful Ways Video Can Help Makeup Artists Reach Clients

Here’s How to Build a Perfect LinkedIn Profile

When is the last time you polished your LinkedIn profile? Would you count on your profile to make a stunning first impression on prospects who are sizing you up? If you aren't confident in your LinkedIn profile, your prospects won't be either. A study by LinkedIn found that 50% of buyers avoid sales professionals with incomplete LinkedIn profiles. … Continue reading Here’s How to Build a Perfect LinkedIn Profile

The Brands Who Stalk Me and Why It Works

The Brands Who Stalk Me I am a marketer's dream. I love online shopping, and I fall prey to remarketing tactics often. Shout out to Loft, DSW, Francesca's, Amazon, and Tarte for reminding me about what the items I've been eyeing online. Yesterday, I represented the 73.1% of people in North America who abandon their shopping carts … Continue reading The Brands Who Stalk Me and Why It Works

10 Motivational Social Selling Quotes

Whether you support social selling or not, it's a practice among top sales professionals that is alive and well. The buyer is now easier to reach than ever, because the buyer isonline and changing the way we approach sales. Today, sales professionals work hard to strategically insert themselves into the buyer's journey online. I like this description of the battle … Continue reading 10 Motivational Social Selling Quotes