3 Simple (Yet Powerful!) Social Media Tools for Restaurants and Breweries

Posting to social media should be easy, right? As a locally-owned restaurant or brewery owner, you have so many other important things to focus on like operations or engaging with customers face-to-face. In my experience as a social media specialist, these are the tools I would personally recommend to make managing your social media pages easy and enjoyable. … Continue reading 3 Simple (Yet Powerful!) Social Media Tools for Restaurants and Breweries

Here’s How to Build a Perfect LinkedIn Profile

When is the last time you polished your LinkedIn profile? Would you count on your profile to make a stunning first impression on prospects who are sizing you up? If you aren't confident in your LinkedIn profile, your prospects won't be either. A study by LinkedIn found that 50% of buyers avoid sales professionals with incomplete LinkedIn profiles. … Continue reading Here’s How to Build a Perfect LinkedIn Profile

How Dove Is Using YouTube to Change Our Perception of Beauty and Create Brand Loyalty

A company known for a white bar of soap is seeking to change the meaning of beauty in the minds of women all over the world. Dove conducted a study, The Real Truth About Beauty: A Global Report, which found that only 2% of women in the world consider themselves beautiful, Dove began a campaign hoping that it could make a … Continue reading How Dove Is Using YouTube to Change Our Perception of Beauty and Create Brand Loyalty