Your Daily LinkedIn Checklist for Social Selling

If you’re just starting to look at social media as a tool for sales, you may be feeling overwhelmed. Getting into a social selling routine on LinkedIn takes time, so I’ve put together a list of daily LinkedIn activities to help guide you.

Please download the checklist by clicking here: linkedin-daily-checklist

linkedin-daily-checklist

The Analogy That Makes Social Selling Make Sense

Imagine if you walked into a party, where you didn’t know anybody, and suddenly started yelling, “Buy my widgets! I have a great deal on widgets!”

Do you think people would buy from you? It’s very unlikely.

Now imagine if you entered the party and found a group of people to start a conversation with. You introduced yourself, asked questions, and listened. You found out who might need a widget, and who might not.

Then, you worked on building rapport with those who might need a widget. When the time was right to discuss widgets, you were able to offer your services in a non-intrusive way.

Because your contacts trust you and believe that your widgets will solve their problems, they decide to buy from you.

That is how social selling works. It’s about building trusted relationships and solving a problem for your prospects, and you can do a lot of it on LinkedIn and Twitter.

Stay tuned to learn how.

-JM

[Free] Priority Worksheet

Keeping your priorities straight is important. If you’re struggling to keep up a solid list each day, use my 1-3-5 priority list.

You can use the worksheet to write down your #1 priority for the day or week, followed by the next 3 and 5 important to-do’s!

Click here to view and download my 1-3-5 priority worksheet!

-Johannah

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The Big Difference Between a Published Post and an Update on LinkedIn

Sharing helpful and interesting information on LinkedIn is an excellent way to add value to your online community. If you’re in sales, it’s even more important to share valuable information because it can influence your prospects. According to LinkedIn research, 65% of buyers feel the vendor’s content had an impact on their final purchase decision. 

You have two options for sharing written content on LinkedIn: Share an update orWrite an article. Dubbed an “update” and “post” respectively, these options seem interchangeable by name– but they are not. There’s one big difference:

The content you share in a published post must be your own written work.

According to LinkedIn’s Publishing Guidelines, LinkedIn’s Publishing Platform is an ideal forum to develop and strengthen your professional identity by sharing yourknowledge and expertise in your job. Essentially, it’s your own professional blog here on LinkedIn. Here’s a good rule of thumb for publishing posts from the publishing guidelines:

Please don’t share anything you don’t have permission to share. This includes other people’s posts, things that you’ve found on the Internet, or content that belongs to your employer but not you. Most content on the Internet belongs to someone, and unless you have clear permission from the owner to share it, you shouldn’t include it in your posts. You can republish something that you have published somewhere else as long as it is your original content that you own the rights to. -LinkedIn

Other differences between updates and posts:

  • An update allows you to write a maximum 600 characters whereas a post allows you to write up to 40,000 characters
  • A post sends a notification to all of your connections that you’ve “published a new post” whereas a update does not send a notification
  • A post is visible on your profile in the Posts section, whereas an update is only visible in the news feed

Now that you know the difference between an update and a post, you’re more LinkedIn savvy than before! Need more guidance on sharing content for sales? Read this LinkedIn blog post here.

Happy publishing!

-Johannah